Agents are busier than ever today because of the hot real estate market. It’s important not to work hard but also to work smart.

Chatbots are virtual assistants that will help you gain more clients and grow your business. This cutting-edge marketing tool is explained in detail.

What is a chatbot exactly?

As the name implies, a chatbot is an AI-powered tool simulating human conversations.

It’s often used in commercial real estate training in Vaughan as a front-liner to answer customer questions and initial queries when agents or brokers cannot attend to them.

It is important to clarify that chatbots are not intended to replace customer service. Instead, they can be used to entertain customers while they wait.

You have many options for setting up a chatbot. You could use Facebook Messenger or another provider’s system. You can also customize the conversation or “dialogue” that the chatbot uses. You can modify the chatbot’s language to reflect your brand’s personality.

Why not add a chatbot to your website?

Simple: More leads. Chatbots can increase your website’s conversion rate in an age where convenience is paramount to a good user experience. Data shows that chatbots have a clickthrough rate between 15% and 60%, proving the value of being responsive and fast. Here are some ways chatbots can help your business gain an edge.

• Customer service: Prospects don’t like waiting for a reply for half an hour. This is especially true if the prospect’s query is simple, as your availability for a meeting. You might think they are too busy to handle their real-estate needs properly or that you don’t care. A chatbot can provide a quick response, but it shows that you value their time.
• 24/7 prospecting: Agents love to say that “the grind never ends.” But entertaining clients at 2 in the morning is not feasible for even the most dedicated professional. Your website can have a chatbot so you don’t have to. Your AI-powered concierge is able to answer any question, no matter how simple or complex. What is the result? The result? You have more energy and time to provide the personalized service your clients deserve.
• Streamline services: Another advantage of chatbots is their ability to optimize the user experience. Chatbots can ask a browser whether they are looking to sell or buy, and then provide relevant links to help people find them. Chatbots can also pre-qualify customers, asking for their budget to help you narrow down the listings that will be shown.
• Schedule appointments What if there was a secretary that could automatically fill in your appointment book, so you don’t miss a meeting, and set them up ? Chatbots are able to do this, too. Chatbots can be integrated with Calendly to notify you when a new booking has been made. It can send reminders and follow-ups to prospects in order to avoid no-shows.
• Garner consumer insights: You can use chat conversations to determine what your prospects want and how to best serve them. What are their most frequent questions? What is their average budget to buy a house? What neighbourhood is most appealing to them? These data points can be used to convert casual browsers into customers.