It’s all about making a good first impression in real estate marketing. While photos and videos are great for making a property appealing to potential buyers, drone videos elevate curb appeal to an entirely new level.

These cinematic and stunning videos are no secret to anyone who has used social media or YouTube. Why not use them for your listings? These can make an already attractive listing irresistible to buyers by realtor in Livingston NJ.

Let’s first dive into aerial videography.

Drone videos: Why?

Drone videos have many benefits, from more engaging listings to better lead generation. Taken a look at the main ones:

• The big picture: It is only natural that homebuyers will be focused on the house. They’re also moving into a neighbourhood. Prospects can see the larger picture easier because drone videos of the house and its lot are available. Prospects can see the size and layout of the house as well as the area surrounding it. This is something that static photos or video walkthroughs cannot do.
• Drone videos can be very effective: In the end, drone videos should generate leads. They are very efficient at this task. Listings with aerial photos sold 68% more than listings that only had stock photos. A drone video can help a home stand apart from its competitors, giving it a valuable edge.
• Display your tech-savvy: Agents must be digital natives today, regardless of whether they like it. Millennials make up 26% of all homebuyers. Gen Z’ers are rapidly becoming homeowners and are now in their twenties. This generation is well-versed in all things digital. Offering drone videos for listing your property makes you a tech-savvy agent.
• They are surprisingly affordable: As advanced as drone videos may seem, they can be very affordable. An hour of hiring an aerial videographer will cost around two hundred dollars. You’ll also get great value as drones can take a video of the interior of your home. Drone videos are becoming increasingly popular because of this two-for-one arrangement.

What are the downsides to drone videos?

Drone videos are still relatively new, so it’s not surprising that there may be some issues. These are some potential problems you should be aware of before hiring a team.

• Privacy issues: You might also accidentally take footage of nearby properties while taking aerial videos. Your neighbours might not appreciate the unintentional exposure and may object to your shoot. This is especially true in exclusive, gated subdivisions where privacy and security are paramount. You must have the right permissions before you take any footage.
• Mishaps can happen: The Federal Aviation Administration reports that there were more than 1.7million registered drones as of 2020. This number is certain to continue growing. Mishaps are inevitable because so many people use these devices. Between 2015 and 2020, 4,250 injuries to drones were reported. This is not an insignificant number, but it’s not zero. This is not to mention the potential property damage a drone could cause if it crashes from the sky. You can avoid these situations by hiring experienced and licensed aerial videography companies.
• Weather can ruin your plans: You can plan everything and still get footage even if it doesn’t cooperate. Operators won’t fly drones in severe weather conditions, such as snow, rain, and strong winds, for safety and protection of their equipment. Check the weather reports in the days before your shoot to make sure you have the option to reschedule, if needed.